| You mean… | Evidence needed | Useful conclusion |
|---|---|---|
| The common coverage type | An industry breakdown by insurance category | Which format people tend to buy |
| The most-used insurer | Comparable market-share data for a defined place and period | Which company has more policies or premium |
| The most frequent claim | A defined claims dataset with species and counting method | Which problems appear often in that dataset |
Do not combine these into one ranking. Premium share differs from the number of insured pets, and repeated claims for one chronic condition differ from the number of animals affected. An insurer’s own claims list describes its customers; it need not represent every insured pet.